shoppingBehavior

In [13]:

df.head()

Out[13]:

	Customer ID	Age	Gender	Item Purchased	Category	Purchase Amount (USD)	Location	Size	Color	Season	Review Rating	Subscription Status	Shipping Type	Discount Applied	Promo Code Used	Previous Purchases	Payment Method	Frequency of Purchases
0	1	55	Male	Blouse	Clothing	53	Kentucky	L	Gray	Winter	3.1	Yes	Express	Yes	Yes	14	Venmo	Fortnightly
1	2	19	Male	Sweater	Clothing	64	Maine	L	Maroon	Winter	3.1	Yes	Express	Yes	Yes	2	Cash	Fortnightly
2	3	50	Male	Jeans	Clothing	73	Massachusetts	S	Maroon	Spring	3.1	Yes	Free Shipping	Yes	Yes	23	Credit Card	Weekly
3	4	21	Male	Sandals	Footwear	90	Rhode Island	M	Maroon	Spring	3.5	Yes	Next Day Air	Yes	Yes	49	PayPal	Weekly
4	5	45	Male	Blouse	Clothing	49	Oregon	M	Turquoise	Spring	2.7	Yes	Free Shipping	Yes	Yes	31	PayPal	Annually

Variable Descriptions¶

Customer ID:A unique identifier assigned to each individual customer, facilitating tracking and analysis of their shopping behavior over time.
Age: The age of the customer, providing demographic information for segmentation and targeted marketing strategies.
Gender: The gender identification of the customer, a key demographic variable influencing product preferences and purchasing patterns.
Item Purchased: The specific product or item selected by the customer during the transaction.
Category: The broad classification or group to which the purchased item belongs (e.g., clothing, electronics, groceries).
Purchase Amount (USD): The monetary value of the transaction, denoted in United States Dollars (USD), indicates the cost of the purchased item(s).
Location: The geographical location where the purchase was made, offering insights into regional preferences and market trends.
Size: The size specification (if applicable) of the purchased item, relevant for apparel, footwear, and certain consumer goods.
Color: The color variant or choice associated with the purchased item, influencing customer preferences and product availability.
Season: The seasonal relevance of the purchased item (e.g., spring, summer, fall, winter), impacting inventory management and marketing strategies.
Review Rating: A numerical or qualitative assessment provided by the customer regarding their satisfaction with the purchased item.
Subscription Status: Indicates whether the customer has opted for a subscription service, offering insights into their level of loyalty and potential for recurring revenue.
Shipping Type: Specifies the method used to deliver the purchased item (e.g., standard shipping, express delivery), influencing delivery times and costs.
Discount Applied: Indicates if any promotional discounts were applied to the purchase, shedding light on price sensitivity and promotion effectiveness.
Promo Code Used: Notes whether a promotional code or coupon was utilized during the transaction, aiding in the evaluation of marketing campaign success.
Previous Purchases: Provides information on the number or frequency of prior purchases made by the customer, contributing to customer segmentation and retention strategies.
Payment Method: Specifies the mode of payment employed by the customer (e.g., credit card, cash), offering insights into preferred payment options.
Frequency of Purchases: Indicates how often the customer engages in purchasing activities, a critical metric for assessing customer loyalty and lifetime value.

In [14]:

# plt.scatter(df.Age, df["Review Rating"])
df = pd.read_csv("archive/shopping_behavior_updated.csv")
df = df.join(pd.get_dummies(df.Gender))
df.head()

Out[14]:

	Customer ID	Age	Gender	Item Purchased	Category	Purchase Amount (USD)	Location	Size	Color	Season	Review Rating	Subscription Status	Shipping Type	Discount Applied	Promo Code Used	Previous Purchases	Payment Method	Frequency of Purchases	Male
0	1	55	Male	Blouse	Clothing	53	Kentucky	L	Gray	Winter	3.1	Yes	Express	Yes	Yes	14	Venmo	Fortnightly	1
1	2	19	Male	Sweater	Clothing	64	Maine	L	Maroon	Winter	3.1	Yes	Express	Yes	Yes	2	Cash	Fortnightly	1
2	3	50	Male	Jeans	Clothing	73	Massachusetts	S	Maroon	Spring	3.1	Yes	Free Shipping	Yes	Yes	23	Credit Card	Weekly	1
3	4	21	Male	Sandals	Footwear	90	Rhode Island	M	Maroon	Spring	3.5	Yes	Next Day Air	Yes	Yes	49	PayPal	Weekly	1
4	5	45	Male	Blouse	Clothing	49	Oregon	M	Turquoise	Spring	2.7	Yes	Free Shipping	Yes	Yes	31	PayPal	Annually	1

Shopping Behavior¶

Variable Descriptions¶

Predicting Demographics¶

Predicting Age¶

Predicting Gender¶

Model Analysis ??¶

Seasonality¶

Advertisement / Subscription¶